£52.99

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£53 today · usual range £50–£55 · best ever £50

Routledge Brand Culture

Amazon

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£54.99 £49.49 £50.69 £51.89 £53.09 £54.29 £55.49 25 July 2026 08 August 2026 23 August 2026 07 September 2026 22 September 2026
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Price distribution over 60 days • 3 price levels

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27 days 23 days · current 10 days 0 7 14 20 27 £50 £53 £55 Days at Price

Price Analysis

Most common price: £50 (27 days, 45.0%)

Price range: £50 - £55

Price levels: 3 different prices over 60 days

Description
This fascinating book shows that neither managers nor consumers completely control branding processes – cultural codes constrain how brands work to produce meaning. Placing brands firmly within the context of culture, it investigates these complex foundations. Topics covered include: the role of consumption brand management corporate branding branding ethics the role of advertising. This excellent text includes case studies of iconic international brands such as LEGO, Nokia and Ryanair, and analysis by leading researchers including John M.T. Balmer, Stephen Brown, Mary Jo Hatch, Jean-Noël Kapferer, Majken Schultz, and Richard Elliott. An outstanding collection, it will be a useful resource for all students and scholars interested in brands, consumers and the broader cultural landscape that surrounds them.

Product Specifications
Brand
Routledge
Format
paperback
ASIN
0415355990
Category
Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain
Amazon UK
Release Date
24 November 2005
Listed Since
08 January 2007

Barcode

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