£38.14

Palgrave Pivot Brands and Cultural Analysis

Name: Brands and Cultural Analysis
Brand: Palgrave Pivot
Price: 38.14 GBP
Availability: InStock

Branding & Logo Design

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Description

This book, written in an accessible style with numerous illustrations and with drawings by the author, discusses what brands are and the role brands play in American society and consumer cultures, in general. The book uses a cultural studies approach and draws upon concepts and theories from semiotics, psychoanalytic theory, sociological theory, discourse theory, and other related fields. It also quotes from a number of important thinkers whose ideas offer insights into various aspects of brands. Brands has chapters on topics such as what brands are, their role in society, brands and the psyche, brands and history, language and brands, the marketing of brands, brands and logos, the branded self, San Francisco and Japan as brands, brand sacrality, multi-modal discourse analysis and brands, and competition among brands.

Product Specifications

Brand: Palgrave Pivot
Format: hardcover
ASIN: 3030247082
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Branding & Logo Design
Domain: Amazon UK
Release Date: 06 November 2019
Listed Since: 05 June 2019

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Palgrave Pivot Brands and Cultural Analysis

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