Brands (Routledge Introductions to Media and Communications) - Image 1

£136.27

Routledge Brands (Routledge Introductions to Media and Communications)

Name: Brands (Routledge Introductions to Media and Communications)
Brand: Routledge
Price: 136.27 GBP
Availability: InStock

Business & Economic History

This is the most expensive it has ever been. Walk away.

£136 today · previous high £136 · all-time low £97

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 631 days • 631 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 631 days • 8 price levels

Days at Price

Current Price

Price Analysis

Most common price: £119 (244 days, 38.7%)

Price range: £97 - £136

Price levels: 8 different prices over 631 days

Description

Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their increasing centrality in contemporary consumer culture. He introduces: the origins of brands naming and brand image how semiotic theory can be used to analyze brand image brands and consumer culture advertising campaigns brands in the global village the anti-brand movement. Danesi shows how consumer products such as cars, perfume and even websites are sold to us through the creation of powerful brand images, and analyzes the advertising campaigns developed to promote brands such as Coca-Cola, McDonalds, Absolut Vodka, Apple, Gucci and Chanel. He also discusses the rise of the anti-brand movement, and its challenges to the dominance of global brands such as Gap and Nike. Including an annotated guide to further reading, details of useful websites and a comprehensive bibliography, Danesi’s book is an important contribution to the field of marketing and communications.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415279976
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 09 May 2006
Listed Since: 04 January 2007

Barcode

No barcode data available

Routledge Brands (Routledge Introductions to Media and Communications)

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Brands: Meaning and Value in Media Culture

Brands: The Logos of the Global Economy (International Library of Sociology)

The Rise of Brands

Brands: Meaning and Value in Media Culture

Brands and Branding: Strategy to Build and Nurture Brands

Creating Powerful Brands

Branding and Product Design: An Integrated Perspective

Brand Power

Routledge Brand Management: Research, Theory and Practice

Brand Meaning: Meaning, Myth and Mystique in Today’s Brands

Brand Management: A Theoretical and Practical Approach

Brands and Brand Management (Critical Perspectives on Business and Management)

Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications

Brand Management: An Introduction through Storytelling

Brand Power

Creating Powerful Brands

Strategic Brand Design: Designing Brand Identity From a Marketing Perspective

Brands, Branding, and Consumerism: Personal and Social Influences on Consumption

Brand Management: Mastering Research, Theory and Practice

Brands and Cultural Analysis

PSYCHOLOGY OF BRANDING (Psychology Research Progress)

Brand Metrics: Measuring Brand Efficacy along the Customer Journey

The Routledge Companion to Contemporary Brand Management (Routledge Companions in Marketing, Advertising and Communication)

Brand Meaning: Meaning, Myth and Mystique in Today’s Brands