£175.64

Routledge Creating Powerful Brands

Name: Creating Powerful Brands
Brand: Routledge
Price: 175.64 GBP
Availability: InStock

Economics

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Description

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. In this influential textbook, de Chernatony, McDonald and Wallace: Summarise the latest thinking and best practice in the domain of branding Show how branding theories are implemented in practice with all new real marketing campaignsBring the story up-to-date with a clear European focus Undergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138440906
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 27 July 2017
Listed Since: 26 July 2017

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Routledge Creating Powerful Brands

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