£175.94

Routledge Creating Powerful Brands

Name: Creating Powerful Brands
Brand: Routledge
Price: 175.94 GBP
Availability: InStock

Economics

This is the most expensive it has ever been. Walk away.

£176 today · previous high £176 · all-time low £176

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 56 days · 56 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 56 days • 1 price levels

Days at Price

Price Analysis

Most common price: £176 (56 days, 100.0%)

Price range: £176 - £176

Price levels: 1 different prices over 56 days

Description

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. In this influential textbook, de Chernatony, McDonald and Wallace: Summarise the latest thinking and best practice in the domain of branding Show how branding theories are implemented in practice with all new real marketing campaignsBring the story up-to-date with a clear European focus Undergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138440906
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 27 July 2017
Listed Since: 26 July 2017

Barcode

No barcode data available

Routledge Creating Powerful Brands

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Creating Powerful Brands

From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands

Brands and Branding: Strategy to Build and Nurture Brands

Routledge - From Brand Vision to Brand Evaluation Textbook

Routledge Brand Management: Research, Theory and Practice

Strategic Brand Design: Designing Brand Identity From a Marketing Perspective

Brands: Meaning and Value in Media Culture

Brand Management: Mastering Research, Theory and Practice

The Rise of Brands

Branding TV: Principles and Practices

Brand Management: An Introduction through Storytelling

Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications

Branding TV: Principles and Practices

Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications

Branding and Product Design: An Integrated Perspective

Brands: Meaning and Value in Media Culture

Cases on Branding Strategies and Product Development: Successes and Pitfalls

Brand Management: A Theoretical and Practical Approach

The Routledge Companion to Contemporary Brand Management (Routledge Companions in Marketing, Advertising and Communication)

Brand Management: Strategy, Measurement and Yield Analysis

PSYCHOLOGY OF BRANDING (Psychology Research Progress)

Brand Culture

Brand Meaning: Meaning, Myth and Mystique in Today’s Brands

Brand Metrics: Measuring Brand Efficacy along the Customer Journey