£125.00

This is the most expensive it has ever been. Walk away.

£125 today · previous high £125 · all-time low £120

Edward Elgar Publishing Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications

Name: Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications
Brand: Edward Elgar Publishing
Price: 125.0 GBP
Availability: InStock

Economics

Price Distribution

Price distribution over 18 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £125 (17 days, 94.4%)

Price range: £120 - £125

Price levels: 2 different prices over 18 days

Description

Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as co-created through collaborative efforts between multiple stakeholders. Chapters contribute to clarifying the ontological and epistemological assumptions underlying brand co-creation, gaining deeper insights into the co-creation of intangible and tangible brand assets, as well as uncovering the ethical implications of brand co-creation. The impressive selection of contributors also foreshadow and critically reflect on possible future developments related to brand co-creation, and illustrate practical applications in the form of case studies. In an ever more interconnected business environment, this timely Research Handbook will be an ideal read for students studying courses related to branding, marketing, innovation and business ethics. It will also be welcomed by scholars conducting research in these fields, as well as practitioners and managers implementing co-creation strategies.

Product Specifications

Brand: Edward Elgar Publishing
Format: hardcover
ASIN: 1839105410
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 11 March 2022
Listed Since: 16 September 2021

Barcode

No barcode data available

This is the most expensive it has ever been. Walk away.

Edward Elgar Publishing Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications

Brands and Branding: Strategy to Build and Nurture Brands

Brand Management: Mastering Research, Theory and Practice - Routledge

Brand Management: A Theoretical and Practical Approach

Creating Powerful Brands

The Routledge Companion to Contemporary Brand Management (Routledge Companions in Marketing, Advertising and Communication)

Brand Management: Mastering Research, Theory and Practice

Holistic Approaches to Brand Culture and Communication Across Industries (Advances in Marketing, Customer Relationship Management, and E-services)

The Rise of Brands

Sage Brand Management: Co-creating Meaningful Brands Textbook

Brand Management: Strategy, Measurement and Yield Analysis

Branding and Product Design: An Integrated Perspective

Branding TV: Principles and Practices

Strong Brands, Strong Relationships

Routledge Creating Powerful Brands - 4th Edition Textbook

Strategic Brand Design: Designing Brand Identity From a Marketing Perspective

Brand Psychology: The Art and Science of Building Strong Brands

Brand Management: Co-creating Meaningful Brands

Branding TV: Principles and Practices

Brand Management: An Introduction through Storytelling

Contemporary Brand Management

Wiley New Technologies and Branding - Business Management Book

Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design

Brand Management in a Co-Creation Perspective: Communication as Constitutive of Brands (Routledge Studies in Marketing)

This is the most expensive it has ever been. Walk away.

Edward Elgar Publishing Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications

Brands and Branding: Strategy to Build and Nurture Brands

Brand Management: Mastering Research, Theory and Practice - Routledge

Brand Management: A Theoretical and Practical Approach

Creating Powerful Brands

The Routledge Companion to Contemporary Brand Management (Routledge Companions in Marketing, Advertising and Communication)

Brand Management: Mastering Research, Theory and Practice

Holistic Approaches to Brand Culture and Communication Across Industries (Advances in Marketing, Customer Relationship Management, and E-services)

The Rise of Brands

Sage Brand Management: Co-creating Meaningful Brands Textbook

Brand Management: Strategy, Measurement and Yield Analysis

Branding and Product Design: An Integrated Perspective

Branding TV: Principles and Practices

Strong Brands, Strong Relationships

Routledge Creating Powerful Brands - 4th Edition Textbook

Strategic Brand Design: Designing Brand Identity From a Marketing Perspective

Brand Psychology: The Art and Science of Building Strong Brands

Brand Management: Co-creating Meaningful Brands

Branding TV: Principles and Practices

Brand Management: An Introduction through Storytelling

Contemporary Brand Management

Wiley New Technologies and Branding - Business Management Book

Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design

Brand Management in a Co-Creation Perspective: Communication as Constitutive of Brands (Routledge Studies in Marketing)