Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications

Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications

Edward Elgar Publishing

Brands and Branding: Strategy to Build and Nurture Brands

Routledge

Routledge Brand Management: Research, Theory and Practice

Routledge

Brand Management: A Theoretical and Practical Approach

Creating Powerful Brands

Routledge

The Routledge Companion to Contemporary Brand Management (Routledge Companions in Marketing, Advertising and Communication)

Routledge

Brand Management: Mastering Research, Theory and Practice

Routledge

Holistic Approaches to Brand Culture and Communication Across Industries (Advances in Marketing, Customer Relationship Management, and E-services)

IGI Global

The Rise of Brands

Berg Publishers

Brand Management: Co-creating Meaningful Brands

Brand Management: Strategy, Measurement and Yield Analysis

Branding and Product Design: An Integrated Perspective

Routledge

Branding TV: Principles and Practices

Routledge

Strong Brands, Strong Relationships

Routledge

Creating Powerful Brands

Routledge

Strategic Brand Design: Designing Brand Identity From a Marketing Perspective

Routledge

Brand Psychology: The Art and Science of Building Strong Brands

Routledge

Brand Management: Co-creating Meaningful Brands

Sage Publications

Branding TV: Principles and Practices

Routledge

Brand Management: An Introduction through Storytelling

Contemporary Brand Management

Sage Publications

Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design

Facets of Corporate Identity, Communication and Reputation

Routledge

Consumer-Brand Relationships: Theory and Practice

Routledge