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£213.83
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£214 today · cheaper than every other day in the last 3 months
IGI Global Brand Culture and Communication Research Book
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Description
Key Features
This IGI Global publication explores the shift from product-oriented branding to organizational and social movement-oriented strategies.
The text provides research on theoretical and applied frameworks used to build brand awareness and culture.
Content includes extensive coverage of consumer behavior and observational research methods.
This resource serves as a reference for advances in marketing, customer relationship management, and e-services.
Product Specifications
- Brand
- IGI Global
- Format
- hardcover
- ASIN
- 1522531505
- Domain
- Amazon UK
- Release Date
- 15 December 2017
- Listed Since
- 06 September 2017
Barcode
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