£124.87

IGI Global Building Brand Identity in the Age of Social Media

Name: IGI Global Building Brand Identity in the Age of Social Media
Brand: IGI Global
Price: 124.87 GBP
Availability: InStock

E-business

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Description

In a modern business environment defined by constant competition, marketing professionals must find new ways to connect with customers and stakeholders. This scholarly resource provides a deep look into how social media serves as a tool for developing relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities examines consumer media consumption habits and the specific challenges of brand building today. By looking at current research, this book helps readers understand how to navigate the changing landscape of digital interaction. This text is part of the Advances in Marketing, Customer Relationship Management, and E-services (AMCRMES) series. It covers essential topics for anyone studying or working in e-business, including brand loyalty and social media branding strategies. It is designed to help professionals and researchers understand the evolving ways brands interact with their audience in a digital world.

Key Features

Examines consumer media consumption habits to help evaluate the specific challenges of modern brand building.

Provides research on social media as a tool for developing stronger relationships between businesses and consumers.

Covers a broad range of essential topics including brand identity, brand loyalty, and social media branding.

Serves as a scholarly resource for understanding how to reach stakeholders in a competitive business environment.

Offers insights into emerging research and opportunities within the field of marketing and e-business.

Product Specifications

Brand: IGI Global
Format: Hardcover
ASIN: 1522551433
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 12 January 2018
Listed Since: 13 October 2017

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IGI Global Building Brand Identity in the Age of Social Media

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