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£133.65
IGI Global Building Brand Identity in Social Media - IGI Global Research
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Description
Key Features
Examines media consumption and habits of consumers to reveal modern brand-building challenges and opportunities.
Covers brand identity, brand loyalty, and social media branding as core topics throughout the publication.
Published by IGI Global as part of the Advances in Marketing, Customer Relationship Management, and E-services series.
Provides research-backed strategies for developing innovative customer outreach methods in competitive business environments.
Addresses the relationship-building potential of social media between businesses and their stakeholders and audiences.
Delivers scholarly insights for marketing professionals seeking to navigate digital brand strategies effectively.
Product Specifications
- Brand
- IGI Global
- Format
- hardcover
- ASIN
- 1522551433
- Domain
- Amazon UK
- Release Date
- 12 January 2018
- Listed Since
- 13 October 2017
Barcode
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