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£51 today · usual range £45–£53 · best ever £45

Routledge Brands: Meaning and Value in Media Culture

Amazon

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£52.98 £43.66 £45.70 £47.73 £49.76 £51.79 £53.83 25 July 2026 05 August 2026 17 August 2026 29 August 2026 10 September 2026
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Price distribution over 48 days • 4 price levels

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1 day 12 days 27 days · current 8 days 0 7 14 20 27 £45 £48 £51 £53 Days at Price

Price Analysis

Most common price: £51 (27 days, 56.3%)

Price range: £45 - £53

Price levels: 4 different prices over 48 days

Description
Drawing on rich empirical material, this revealing book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value. When branding lifestyles or value complexes onto their products, companies assume that consumers desire products for their ability to give meaning to their lives. Yet, brands also have a key function within managerial strategy. Examining the history of audience and market research, marketing thought and advertising strategy; the first part of this book traces the historical development of branding, whilst the second part evaluates new media, contemporary management and overall media economics to present the first systematic theory of brands: the brand as a key institution in information capitalism. It includes chapters on: consumption marketing brand management online branding the brand as informational capital. Richly illustrated with case studies from market research, advertising, shop displays, mobile phones, the internet and virtual companies, this outstanding book is essential reading for students and researchers of the sociology of media, cultural studies, advertising and consumer studies and marketing.

Product Specifications
Brand
Routledge
Format
paperback
ASIN
0415347165
Category
Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain
Amazon UK
Release Date
08 December 2005
Listed Since
05 February 2007

Barcode

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