We can't find the internet
Attempting to reconnect
Something went wrong
Hang in there while we get back on track
£184.58
This is the most expensive it has ever been. Walk away.
£185 today · previous high £185 · all-time low £176
Routledge Creating Powerful Brands - 4th Edition Textbook
We'll watch every seller, every day. One email when your price arrives.
Price History & Forecast
Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.
Last 29 days · 29 data points (no recent data)
NEW HERE?
Amazon shows you one price. We show you all of them.
Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.
WHAT'S ON THIS PAGE
when this has been cheap or pricey
where the price is heading next
all-time high & low, recent range
name your number, we'll email you
Price Distribution
Price distribution over 29 days • 2 price levels
Price Analysis
Most common price: £185 (21 days, 72.4%)
Price range: £176 - £185
Price levels: 2 different prices over 29 days
Description
Key Features
This fourth edition of Creating Powerful Brands serves as a definitive introductory textbook for the study of branding.
The text includes over 50 brand-new, real examples of influential marketing campaigns to illustrate key concepts.
Authors de Chernatony, McDonald, and Wallace summarize the latest thinking and best practices within the branding domain.
Highly illustrated content helps students see how branding theories are implemented in practice through modern marketing.
This Routledge publication brings the story of branding up-to-date with recent and relevant industry developments.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1138440906
- Domain
- Amazon UK
- Release Date
- 27 July 2017
- Listed Since
- 26 July 2017
Barcode
No barcode data available
Similar Products You Might Like
Routledge Creating Powerful Brands - 4th Edition Textbook
Routledge
From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands
Routledge
Brands and Branding: Strategy to Build and Nurture Brands
Routledge
From Brand Vision to Brand Evaluation - Routledge Marketing
Routledge
Brand Management: Mastering Research, Theory and Practice - Routledge
Routledge
Strategic Brand Design: Designing Brand Identity From a Marketing Perspective
Routledge
Brands: Meaning and Value in Media Culture
Routledge
Brand Management: Mastering Research, Theory and Practice
Routledge
The Rise of Brands
Bloomsbury
Branding TV: Principles and Practices
Routledge
Brand Management: An Introduction through Storytelling
MACMILLAN
Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications
Edward Elgar Publishing
Branding TV: Principles and Practices
Routledge
Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications
Edward Elgar Publishing
Branding and Product Design: An Integrated Perspective
Routledge
Brands: Meaning and Value in Media Culture
Routledge
Cases on Branding Strategies and Product Development: Successes and Pitfalls
Information Science Reference
Brand Management: A Theoretical and Practical Approach
PEARSON EDUCATION
The Routledge Companion to Contemporary Brand Management (Routledge Companions in Marketing, Advertising and Communication)
Routledge
Brand Management: Strategy, Measurement and Yield Analysis
PSYCHOLOGY OF BRANDING (Psychology Research Progress)
Brand Culture
Routledge
Brand Meaning: Meaning, Myth and Mystique in Today’s Brands
Routledge
Brand Metrics: Measuring Brand Efficacy along the Customer Journey
Routledge