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£192.99

Information Science Reference Cases on Branding Strategies and Product Development: Successes and Pitfalls

Name: Cases on Branding Strategies and Product Development: Successes and Pitfalls
Brand: Information Science Reference
Price: 192.99 GBP
Availability: InStock

Brands & Corporate Identity

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Description

The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands. This premier reference work takes a global perspective on branding, providing unique insights for academicians and industrial experts in replicating the successful strategies in different markets.

Product Specifications

Brand: Information Science Reference
Format: hardcover
ASIN: 1466673931
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 31 December 2014
Listed Since: 31 October 2014

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Information Science Reference Cases on Branding Strategies and Product Development: Successes and Pitfalls

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