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Information Science Reference Cases on Branding Strategies and Product Development: Successes and Pitfalls

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Description
The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands. This premier reference work takes a global perspective on branding, providing unique insights for academicians and industrial experts in replicating the successful strategies in different markets.

Product Specifications
Brand
Information Science Reference
Format
hardcover
ASIN
1466673931
Category
Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain
Amazon UK
Release Date
31 December 2014
Listed Since
31 October 2014

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