Information Science Reference Cases on Branding Strategies and Product Development: Successes and Pitfalls

Improving Marketing Strategies for Private Label Products

Business Science Reference

Improving Marketing Strategies for Private Label Products (Advances in Marketing, Customer Relationship Management, and E-Services)

Business Science Reference

Cases on Innovations in Educational Marketing: Transnational and Technological Strategies (Advances in Educational Marketing, Administration, and Leadership)

Information Science Reference

Strategic Brand Management and Development: Creating and Marketing Successful Brands

Routledge

Strategic Brand Management and Development: Creating and Marketing Successful Brands

Routledge

Brand Management: Strategy, Measurement and Yield Analysis

Cases on Consumer-Centric Marketing Management (Advances in Marketing, Customer Relationship Management, and E-Services)

IGI Global

Brands and Branding: Strategy to Build and Nurture Brands

Routledge

Cases on Technology Innovation: Entrepreneurial Successes and Pitfalls (Premier Reference Source)

Business Science Reference

Brand Management: An Introduction through Storytelling

Strategy and Management of Industrial Brands: Business to Business - Products and Services

Springer

Springer - B2B Brand Management - Industrial Branding Book

Springer

Transcultural Marketing for Incremental and Radical Innovation (Advances in Marketing, Customer Relationship Management, and E-Services)

Business Science Reference

Routledge - From Brand Vision to Brand Evaluation Textbook

Routledge

Brand Psychology: The Art and Science of Building Strong Brands

Routledge

Global Marketing Strategies for the Promotion of Luxury Goods (Advances in Marketing, Customer Relationship Management, and E-Services)

IGI Global

Innovations in Digital Branding and Content Marketing

Business Science Reference

Intellectual Property Branding in the Developing World: A New Approach to Non-Technological Innovations (Routledge Research in Intellectual Property)

Routledge

Case Studies as a Teaching Tool in Management Education (Advances in Business Strategy and Competitive Advantage)

Information Science Reference

Cases on Educational Technology Implementation for Facilitating Learning

Information Science Reference

Cases on Emerging Information Technology Research and Applications

Information Science Reference

Cases on Quality Teaching Practices in Higher Education

Information Science Reference

Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy (Advances in Marketing, Customer Relationship Management, and E-Services)

IGI Global

From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands

Routledge