£82.99

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PEARSON EDUCATION Strategic Brand Management: A European Perspective

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£87.92 £82.50 £83.68 £84.86 £86.05 £87.23 £88.41 25 July 2026 05 August 2026 16 August 2026 27 August 2026 08 September 2026
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Price range: £83 - £88

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Description

Strategic Brand Management 2e provides a comprehensive and up-to-date treatment of the subjects of brands, brand equity, and strategic brand management. Strategic brand management involves the design and implementation of marketing programmes and activities to build, measure, and manage brand equity. The book aims to provide managers with concepts and techniques to improve the long-term profitability of their brand strategies. It incorporates current thinking and developments on these topics from both academics and industry participants. It also combines a comprehensive theoretical foundation with numerous practical insights to assist managers in their day-to-day and long-term brand decisions.

Key Features

New Store Stock

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
29 November 2011
Listed Since
20 December 2010

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