£78.84

PEARSON EDUCATION Strategic Brand Management: A European Perspective

Name: Strategic Brand Management: A European Perspective
Brand: PEARSON EDUCATION
Price: 78.84 GBP
Availability: InStock

Management Science

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Description

Strategic Brand Management 2e provides a comprehensive and up-to-date treatment of the subjects of brands, brand equity, and strategic brand management. Strategic brand management involves the design and implementation of marketing programmes and activities to build, measure, and manage brand equity. The book aims to provide managers with concepts and techniques to improve the long-term profitability of their brand strategies. It incorporates current thinking and developments on these topics from both academics and industry participants. It also combines a comprehensive theoretical foundation with numerous practical insights to assist managers in their day-to-day and long-term brand decisions.

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Product Specifications

Brand: PEARSON EDUCATION
Format: paperback
ASIN: 0273737872
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 29 November 2011
Listed Since: 20 December 2010

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PEARSON EDUCATION Strategic Brand Management: A European Perspective

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