£191.07

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IGI Global Brand Management in Emerging Markets: Theories and Practices

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£198.00 £190.38 £192.04 £193.70 £195.37 £197.03 £198.69 19 July 2026 07 August 2026 26 August 2026 14 September 2026 04 October 2026
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Price distribution over 78 days • 2 price levels

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2 days · current 76 days 0 19 38 57 76 £191 £198 Days at Price

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Most common price: £198 (76 days, 97.4%)

Price range: £191 - £198

Price levels: 2 different prices over 78 days

Description

Worldwide brand competition has been facing new challenges as emerging markets evolve upon the global stage. Despite the fact that brand building among new markets is still in its infancy, organizations face the challenge of developing strategies to maintain their growth. Brand Management in Emerging Markets: Theories and Practices provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies. Combining the findings of highly-regarded marketing experts and scholars, this book serves as a useful and comprehensive reference for academicians, professionals, and practitioners.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
30 June 2014
Listed Since
15 March 2014

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