IGI Global Brand Management in Emerging Markets: Theories and Practices

Routledge Brand Management: Research, Theory and Practice

Routledge

Brand Management: An Introduction through Storytelling

MACMILLAN

Strategic Brand Management: A European Perspective

PEARSON EDUCATION

Brand Management: A Theoretical and Practical Approach

PEARSON EDUCATION

Brand Management: Mastering Research, Theory and Practice

Routledge

Brands and Branding: Strategy to Build and Nurture Brands

Routledge

Contemporary Brand Management

Sage Publishing

Brand Management: Strategy, Measurement and Yield Analysis

Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications

Edward Elgar Publishing

IGI Global Building Brand Identity in the Age of Social Media

IGI Global

From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands

Routledge

Cases on Branding Strategies and Product Development: Successes and Pitfalls

Information Science Reference

Brands: Meaning and Value in Media Culture

Routledge

Routledge - From Brand Vision to Brand Evaluation Textbook

Routledge

The Handbook of Brand Management Scales

Routledge

Brands and Brand Management (Critical Perspectives on Business and Management)

Routledge

Branding TV: Principles and Practices

Routledge

Brand Meaning: Meaning, Myth and Mystique in Today’s Brands

Routledge

Brand Metrics: Measuring Brand Efficacy along the Customer Journey

Routledge

Driving Customer Appeal Through the Use of Emotional Branding (Advances in Marketing, Customer Relationship Management, and E-Services)

IGI Global

Brand Management in Digital and Sustainable Times

Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications

Edward Elgar Publishing

The Handbook of Brand Management Scales

Routledge

The Rise of Brands

Berg Publishers