£195.37

IGI Global Driving Customer Appeal Through the Use of Emotional Branding (Advances in Marketing, Customer Relationship Management, and E-Services)

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£195 today · all-time low £188 (Jan 2025) · usually the usual

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Last 628 days • 628 data points (No recent data available)

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£233.00 £183.49 £194.29 £205.09 £215.90 £226.70 £237.50 09 June 2024 12 November 2024 18 April 2025 22 September 2025 26 February 2026

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384 days · current 91 days 52 days 21 days 80 days 0 96 192 288 384 £188-197 £197-206 £206-215 £215-224 £224-233 Days at Price

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Most common range: £188-197 (384 days, 61.1%)

Price range: £188 - £233

Price levels: 5 price ranges over 628 days

Description

About the Author Ruchi Garg, BML Munjal University, India.Ritu Chhikara BML Munjal University, India.Tapan Kumar Panda BML Munjal University, India.Aarti Kataria Management Development Institute, India. Product Description The value of advertising has always been an effective way to increase consumerism among customers. Through the use of emotional branding, companies and organizations can now target new and old patrons while building a strong relationship with them at the same time, to ensure future sales. Driving Customer Appeal Through the Use of Emotional Branding is a critical scholarly resource that examines the responses consumers have to differing advertising strategies, and how these reactions impact sales. Featuring relevant topics such as multisensory experiences, customer experience management, brand hate, and product innovation, this publication is ideal for CEOs, business managers, academicians, students, and researchers that are interested in discovering more effective and efficient methods for driving business.

Product Specifications

Format
Hardcover
Domain
Amazon UK
Release Date
13 September 2017
Listed Since
12 July 2017

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No barcode data available

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