Gabler Verlag Best Practice der Markenführung

Brand Management: A Theoretical and Practical Approach

Brand Management: Strategy, Measurement and Yield Analysis

Routledge Brand Management: Research, Theory and Practice

Routledge

Brand Management: Mastering Research, Theory and Practice

Routledge

Handbuch Markenführung (Springer Reference Wirtschaft)

Springer

Branding TV: Principles and Practices

Routledge

Exzellenz in Markenmanagement und Vertrieb: Grundlagen und Erfahrungen (Applied Marketing Science / Angewandte Marketingforschung)

Deutscher Universitätsverlag

Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications

Markencontrolling: Ein verhaltensorientierter Beitrag zur Rationalitätssicherung einer identitätsorientierten Markenführung: 40 (Schriften des Center for Controlling & Management (CCM), 40)

Gabler Verlag

Branding TV: Principles and Practices

Routledge

The Rise of Brands

Berg Publishers

Brands and Branding: Strategy to Build and Nurture Brands

Routledge

Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications

Edward Elgar Publishing

Brand Management: An Introduction through Storytelling

Branding and Product Design: An Integrated Perspective

Routledge

Strategic Brand Management: A European Perspective

PEARSON EDUCATION

Brand Psychology: The Art and Science of Building Strong Brands

Routledge

Brand Metrics: Measuring Brand Efficacy along the Customer Journey

Routledge

The Handbook of Brand Management Scales

Routledge

Creating Powerful Brands

Routledge

Brand Management: Co-creating Meaningful Brands

Globally-Minded Marketing: A Cultural Approach to Building Iconic Brands

MACMILLAN

Facets of Corporate Identity, Communication and Reputation

Routledge

Brand Equity & Advertising: Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology)

Psychology Press