£76.87

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£77 today · usual range £73–£77 · best ever £73

Gabler Verlag Best Practice der Markenführung

Amazon

Price History & Forecast

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Last 59 days · 59 data points (no recent data)

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£76.99 £72.69 £73.63 £74.57 £75.50 £76.44 £77.38 25 July 2026 08 August 2026 23 August 2026 06 September 2026 21 September 2026
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Price Distribution

Price distribution over 59 days • 2 price levels

Days at Price
Current Price
16 days 43 days · current 0 11 22 32 43 £73 £77 Days at Price

Price Analysis

Most common price: £77 (43 days, 72.9%)

Price range: £73 - £77

Price levels: 2 different prices over 59 days

Description

Die Muster erfolgreicher Markenführung sind unabhängig von der Branche und der Größe eines Unternehmens deutlich erkennbar: Starke Marken verfügen über eine klare Markenidentität und Positionierung. Franz-Rudolf Esch und Wolfgang Armbrecht lassen erfolgreiche Manager aus unterschiedlichen Branchen über Grundlagen und Geheimnisse ihrer Markenerfolge berichten. In ihren Fallbeispielen beschreiben namhafte Autoren zunächst die Ausgangssituation in den Unternehmen und erklären die qualitativen und quantitativen Zielsetzungen. Dabei werden die jeweilige Strategie und die entsprechenden Maßnahmen konkret vorgestellt. Eine abschließende Ergebnisbetrachtung überprüft die Zielerreichung. Die Herausgeber ergänzen die Beiträge um aktuelles Marken-Know-how. Somit wird ein Transferschluss auf das eigene Unternehmen ermöglicht. "Best Practice der Markenführung" bietet Führungskräften inspirierende Anregungen für die tägliche Arbeit; Dozenten und Studierende mit dem Schwerpunkt Marketing erhalten wertvolle Informationen.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
28 October 2008
Listed Since
07 October 2009

Barcode

No barcode data available

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