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£124.16
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£124 today · cheaper than every other day in the last 3 months
Sage Publishing Sage Brand Management: Co-creating Meaningful Brands Textbook
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Price distribution over 26 days • 3 price levels
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Most common price: £148 (18 days, 69.2%)
Price range: £124 - £148
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Description
Key Features
This Sage Publishing textbook explores contemporary brand management and the ways companies and consumers co-create brands.
The content balances theoretical frameworks with practical application to help students master brand innovation.
Global case studies include diverse brands such as Glossier, Lovehoney, Whisper, Shinola Detroit, and Tony's Chocolonely.
Updated research references and online resources provide students with current academic and industry insights.
The latest edition includes a brand-new chapter to address the most recent developments in the field.
Product Specifications
- Brand
- Sage Publishing
- Format
- hardcover
- ASIN
- 1529616980
- Domain
- Amazon UK
- Release Date
- 28 March 2024
- Listed Since
- 03 October 2023
Barcode
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