£92.57

Sage Publications Contemporary Brand Management

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£101.76 £73.25 £79.47 £85.69 £91.91 £98.13 £104.35 26 April 2026 08 May 2026 21 May 2026 03 June 2026 16 June 2026

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Price range: £76 - £102

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Description

Written by experts on branding and consumer behavior, Contemporary Brand Management focuses on the essentials of Brand Management in today’s global marketplace. The text succinctly covers a natural sequence of branding topics, from the building of a new brand, to the growth of brand equity and value, to brand extension and the management of a firm’s brand portfolio. The authors uniquely explore global branding as a natural expansion strategy across markets and offer numerous international brands as examples throughout. Designed for shorter strategic branding courses (half-term or 6 weeks in length), this text is the ideal companion for upper-level, graduate, or executive-level students seeking a practical knowledge of brand management concepts and applications.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
17 January 2014
Listed Since
10 July 2013

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