£85.32

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£85 today · usual range £74–£85 · best ever £74

Sage Publishing Contemporary Brand Management

Amazon

Price History & Forecast

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Last 26 days · 26 data points (no recent data)

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£85.33 £73.34 £75.96 £78.57 £81.19 £83.80 £86.42 25 July 2026 31 July 2026 06 August 2026 12 August 2026 19 August 2026
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Price distribution over 26 days • 2 price levels

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12 days 14 days · current 0 4 7 11 14 £74 £85 Days at Price

Price Analysis

Most common price: £85 (14 days, 53.8%)

Price range: £74 - £85

Price levels: 2 different prices over 26 days

Description

Written by experts on branding and consumer behavior, Contemporary Brand Management focuses on the essentials of Brand Management in today’s global marketplace. The text succinctly covers a natural sequence of branding topics, from the building of a new brand, to the growth of brand equity and value, to brand extension and the management of a firm’s brand portfolio. The authors uniquely explore global branding as a natural expansion strategy across markets and offer numerous international brands as examples throughout. Designed for shorter strategic branding courses (half-term or 6 weeks in length), this text is the ideal companion for upper-level, graduate, or executive-level students seeking a practical knowledge of brand management concepts and applications.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
17 January 2014
Listed Since
10 July 2013

Barcode

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