£45.55

Springer - B2B Brand Management - Industrial Branding Book

Name: Springer - B2B Brand Management - Industrial Branding Book
Brand: Springer
Price: 45.47 GBP
Availability: InStock

Brands & Corporate Identity

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Description

In an era where industrial products are becoming increasingly similar, companies must find ways to differentiate their offerings. B2B Brand Management by Springer explores the art and science of branding for industrial goods, providing a roadmap for companies looking to create a strong market preference. While consumer giants like Coca-Cola, McDonald's, Kodak, and Mercedes have long used branding to secure success, this book shows how industrial companies can implement similar sophisticated strategies. It moves beyond basic marketing to look at how branding functions as an essential factor in the business-to-business sector. This text provides the necessary concepts and theory required to build a professional brand identity. By studying dozens of cases that illustrate the successful branding of industrial goods, readers can learn practical applications for their own organizations. Whether you are looking to understand the theory or find actionable strategies, this book serves as a guide for navigating the complexities of industrial brand development.

Key Features

Explores the art and science of branding specifically for industrial and B2B products.

Provides a deep look into how companies can create preference as products become more similar.

Includes dozens of case studies that illustrate successful branding of industrial goods.

Covers essential concepts and theories for building a sophisticated brand identity.

Offers strategic insights inspired by the success of major consumer brands applied to industrial sectors.

Product Specifications

Brand: Springer
Format: paperback
ASIN: 3642064701
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 12 February 2010
Listed Since: 01 October 2010

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Springer - B2B Brand Management - Industrial Branding Book

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