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£46.17
Springer - B2B Brand Management - Industrial Branding Book
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Price distribution over 62 days • 2 price levels
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Most common price: £43 (61 days, 98.4%)
Price range: £43 - £46
Price levels: 2 different prices over 62 days
Description
Key Features
Explores the art and science of branding specifically for industrial and B2B products.
Provides a deep look into how companies can create preference as products become more similar.
Includes dozens of case studies that illustrate successful branding of industrial goods.
Covers essential concepts and theories for building a sophisticated brand identity.
Offers strategic insights inspired by the success of major consumer brands applied to industrial sectors.
Product Specifications
- Brand
- Springer
- Format
- paperback
- ASIN
- 3642064701
- Category
- Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
- Domain
- Amazon UK
- Release Date
- 12 February 2010
- Listed Since
- 01 October 2010
Barcode
No barcode data available
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