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£46.17
Springer B2B Brand Management - Springer Industrial Branding Guide
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Price range: £43 - £46
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Description
Key Features
Springer's B2B Brand Management covers theoretical concepts and practical strategies for branding industrial products and services.
The book includes dozens of real-world case studies showing successful branding implementations across diverse industrial sectors.
Draws lessons from iconic consumer brands like Coca-Cola, McDonald's, Kodak, and Mercedes to apply B2B branding principles.
Offers strategic frameworks for creating brand preference in competitive industrial markets where product differentiation is challenging.
Addresses how industrial companies can adopt sophisticated branding approaches to build customer loyalty and market positioning.
Product Specifications
- Brand
- Springer
- Format
- paperback
- ASIN
- 3642064701
- Category
- Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
- Domain
- Amazon UK
- Release Date
- 12 February 2010
- Listed Since
- 01 October 2010
Barcode
No barcode data available
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