An Insider's Guide to Place Branding: Shaping the Identity and Reputation of Cities, Regions and Countries (Management for Professionals) - Image 1

£39.77

Springer An Insider's Guide to Place Branding: Shaping the Identity and Reputation of Cities, Regions and Countries (Management for Professionals)

Name: An Insider's Guide to Place Branding: Shaping the Identity and Reputation of Cities, Regions and Countries (Management for Professionals)
Brand: Springer
Price: 40.05 GBP
Availability: InStock

Branding & Logo Design

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Description

This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.

Product Specifications

Brand: Springer
Format: paperback
ASIN: 3030671461
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Branding & Logo Design
Domain: Amazon UK
Release Date: 31 March 2022
Listed Since: 08 March 2022

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Springer An Insider's Guide to Place Branding: Shaping the Identity and Reputation of Cities, Regions and Countries (Management for Professionals)

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