Understanding Place and Destination Branding (Understanding series) - Image 1

£80.99

Edward Elgar Publishing Understanding Place and Destination Branding (Understanding series)

Name: Understanding Place and Destination Branding (Understanding series)
Brand: Edward Elgar Publishing
Price: 80.99 GBP
Availability: InStock

Higher Education

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Description

Interdisciplinary and international in scope, this book explores the ways in which branding intersects with identity, politics and the complex relationship with our past. It focuses on providing a comprehensive understanding of the differences and similarities between place and destination branding and looks into changes paving the way to a more resilient future. Chapters incorporate different methodologies to highlight the importance of conceptual, qualitative and quantitative approaches as well as multiple stakeholder involvement when developing research and strategy in place and destination branding. The book investigates a range of rural, urban and national contexts, moving beyond stereotypes to analyse the role of co-creation and strategic place branding. Ultimately, the book provides clear guidance for future research which will advance the field in the pursuit of sustainability and successfully address challenges in our modern world. Understanding Place and Destination Branding provides scholars and students of both place and destination branding with a wealth of case studies and theoretical approaches to the topic from different disciplinary perspectives including tourism, urban studies, place management and marketing.

Product Specifications

Brand: Edward Elgar Publishing
Format: hardcover
ASIN: 1035321033
Category: Books > Subjects > Science, Nature & Maths > Earth Sciences > Education > Higher Education
Domain: Amazon UK
Release Date: 28 October 2025
Listed Since: 02 June 2025

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Edward Elgar Publishing Understanding Place and Destination Branding (Understanding series)

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