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City Branding: Concepts and Tools for Reputation Management and Tourism Development

Brands & Corporate Identity

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Description

This prescient book explores the relationship between city branding, reputation management and tourism development through a comprehensive collection of propositions to re-examine and refine city branding tools and ideas. Enhancing the existing literature and with contributions from cities across four continents, chapters set out how city branding relates to urban identity and image, city reputation and sustainable tourism development. Illustrating how city branding can contribute towards a more sustainable future for cities, the book transcends disciplinary boundaries and uses methodological propositions to provide an innovative assessment of the current status of reputation management and tourism development. Showcasing new understandings of tools and conceptualizations, this forward-thinking book develops this field of study in both theory and practice. City Branding is an excellent resource not only for scholars of urban studies and tourism management but also for those studying local development, planning and place management. Practitioners in local authorities will also find the examples and practices examined informative as lessons for the future.

Product Specifications

Format: hardcover
ASIN: 1035347539
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 28 February 2025
Listed Since: 15 September 2024

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City Branding: Concepts and Tools for Reputation Management and Tourism Development

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