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MACMILLAN City Branding: Theory and Cases

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Description

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
03 December 2010
Listed Since
02 July 2010

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