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MACMILLAN City Branding: Theory and Cases

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Description

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
03 December 2010
Listed Since
02 July 2010

Barcode

No barcode data available

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