City Branding: Theory and Cases - Image 1

Price loading...

MACMILLAN City Branding: Theory and Cases

Name: City Branding: Theory and Cases
Brand: MACMILLAN

Political Economy

Price History & Forecast

No Price Data Available

Price history will appear here once data is collected from Amazon.

Price Distribution

No price data available for histogram

Description

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 0230241859
Category: Books > Subjects > Business, Finance & Law > Economics > Political Economy
Domain: Amazon UK
Release Date: 03 December 2010
Listed Since: 02 July 2010

Barcode

No barcode data available

MACMILLAN City Branding: Theory and Cases

Price History & Forecast

No Price Data Available

Price Distribution

Description

Product Specifications

Barcode

Similar Products You Might Like

City Branding: Theory and Cases

City Branding: Concepts and Tools for Reputation Management and Tourism Development

Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions

The Political Economy of City Branding: 2 (Routledge Advances in Regional Economics, Science and Policy)

Competitive Identity: The New Brand Management for Nations, Cities and Regions

City Branding: The Ghostly Politics of Representation in Globalising Cities (Routledge Research in Planning and Urban Design)

City Branding: The Ghostly Politics of Representation in Globalising Cities (Routledge Research in Planning and Urban Design)

Contemporary Thoughts on Corporate Branding and Corporate Identity Management

Place Branding through Phases of the Image: Balancing Image and Substance

Brand Management: An Introduction through Storytelling

Marketing the City: The role of flagship developments in urban regeneration

Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization

Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization

Destination Brands: Managing Place Reputation

Places: Identity, Image and Reputation

Tourism Marketing for Cities and Towns: Using Social Media and Branding to Attract Tourists

Inclusive Place Branding: Critical Perspectives on Theory and Practice (Routledge Studies in Critical Marketing)

Branding in Governance and Public Management (Routledge Critical Studies in Public Management)

City Branding and Promotion: The Strategic Approach (Routledge Contemporary Perspectives on Urban Growth, Innovation and Change)

Travel Writing for Tourism and City Branding: Urban Place-Writing Methodologies

Chinese Cities as Pedagogy: Interdisciplinary Teaching Practice

Translocality in Contemporary City Novels (Literary Urban Studies)

Tourism and the Branded City: Film and Identity on the Pacific Rim (New Directions in Tourism Analysis)

Cities as International Actors: Urban and Regional Governance Beyond the Nation State