City Branding: Theory and Cases - Image 1

£84.41

MACMILLAN City Branding: Theory and Cases

Name: City Branding: Theory and Cases
Brand: MACMILLAN
Price: 84.41 GBP
Availability: InStock

Political Economy

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Description

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 0230241859
Category: Books > Subjects > Business, Finance & Law > Economics > Political Economy
Domain: Amazon UK
Release Date: 03 December 2010
Listed Since: 02 July 2010

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MACMILLAN City Branding: Theory and Cases

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