Places: Identity, Image and Reputation - Image 1

£51.94

MACMILLAN Places: Identity, Image and Reputation

Name: Places: Identity, Image and Reputation
Brand: MACMILLAN
Price: 52.12 GBP
Availability: InStock

Political Economy

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Most common price: £52 (23 days, 88.5%)

Price range: £49 - £52

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Description

Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 0230239773
Category: Books > Subjects > Business, Finance & Law > Economics > Political Economy
Domain: Amazon UK
Release Date: 18 November 2009
Listed Since: 15 June 2009

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MACMILLAN Places: Identity, Image and Reputation

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