£76.38

MACMILLAN Contemporary Thoughts on Corporate Branding and Corporate Identity Management

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Description
A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.

Product Specifications
Brand
MACMILLAN
Format
paperback
ASIN
1349360627
Category
Books > Subjects > Arts & Photography > Decorative Arts & Design > Industrial Design
Domain
Amazon UK
Release Date
23 October 2008
Listed Since
17 March 2016

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