£38.38

MACMILLAN From Chinese Brand Culture to Global Brands: Insights from aesthetics, fashion and history

Name: From Chinese Brand Culture to Global Brands: Insights from aesthetics, fashion and history
Brand: MACMILLAN
Price: 38.38 GBP
Availability: InStock

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Description

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 1349446637
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 01 January 2013
Listed Since: 27 May 2016

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MACMILLAN From Chinese Brand Culture to Global Brands: Insights from aesthetics, fashion and history

This is the most expensive it has ever been. Walk away.

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