Contemporary Research in E-Branding (Premier Reference Source) - Image 1

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Information Science Reference Contemporary Research in E-Branding (Premier Reference Source)

Name: Contemporary Research in E-Branding (Premier Reference Source)
Brand: Information Science Reference
Price: 64.56 GBP
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Price range: £62 - £170

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Description

Marketing over the Internet implies a whole new dimension in which to engage the consumer. To remain successful in today's digital world, companies must harness the power of online marketing to reach the unlimited potential of consumers worldwide. Contemporary Research in E-Branding provides cutting-edge research on the emergent issue of the Internet as a central organizing platform for integrating marketing communications. Combining global perspectives from marketing and Web technology academics and experts into one multidisciplinary reference work, this Premier Reference Source offers researchers, scholars, and practitioners an authoritative view on e-Branding to increase the visibility and success of companies in all business realms.

Product Specifications

Brand: Information Science Reference
Format: hardcover
ASIN: 1599048132
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 30 November 2008
Listed Since: 11 July 2008

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About as cheap as it gets — within 5% of the all-time low it hit 1 month ago.

Information Science Reference Contemporary Research in E-Branding (Premier Reference Source)

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About as cheap as it gets — within 5% of the all-time low it hit 1 month ago.

Information Science Reference Contemporary Research in E-Branding (Premier Reference Source)

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