Facets of Corporate Identity, Communication and Reputation - Image 1

£170.75

Routledge Facets of Corporate Identity, Communication and Reputation

Name: Facets of Corporate Identity, Communication and Reputation
Brand: Routledge
Price: 170.75 GBP
Availability: InStock

Business & Economic History

This is the most expensive it has ever been. Walk away.

£171 today · previous high £171 · all-time low £152

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 59 days · 59 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 59 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £171 (32 days, 54.2%)

Price range: £152 - £171

Price levels: 2 different prices over 59 days

Description

Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work? Including contributions from academics and practitioners, this important collection unravels the complexities of this growing field of study. The text is split into three coherent sections, focusing in turn on identity, communication and reputation. Case studies are used throughout the book to illustrate important issues, such as the basic principles of visual communication, the importance of reaching both internal and external stakeholders, and the challenges faced by companies working in multi-cultural environments. This book brings clarity and new theoretical insights to an important aspect of modern business. It is an invaluable companion for all students, researchers and practitioners with an interest in marketing, communications and international business.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415405270
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 03 April 2008
Listed Since: 29 January 2007

Barcode

No barcode data available

Routledge Facets of Corporate Identity, Communication and Reputation

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management

A Handbook of Corporate Communication and Public Relations

A Handbook of Corporate Communication and Public Relations: Pure and Applied

Contemporary Thoughts on Corporate Branding and Corporate Identity Management

Contemporary Thoughts on Corporate Branding and Corporate Identity Management

The Routledge Companion to Contemporary Brand Management (Routledge Companions in Marketing, Advertising and Communication)

The Fundamentals of Corporate Communications

Corporate Communication: Concepts and Practice

Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate Level Marketing

Branding TV: Principles and Practices

Branding TV: Principles and Practices

Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications

Strategic Communication: Public relations at work

Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities (Advances in Marketing, Customer Relationship Management, and E-Services)

Corporate Reputation, Brand and Communication: Brand and Communication

Routledge Corporate Reputation - Managing Risks and Threats

Corporate Reputations, Branding and People Management: A Strategic Approach to HR (Advanced HR Practitioner)

Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization

Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization

Wiley New Technologies and Branding - Innovation and Management

Branding and Product Design: An Integrated Perspective

Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design

Brand Management: Mastering Research, Theory and Practice

Corporate Reputation and Competitiveness