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Price distribution over 74 days • 1 price levels

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Most common price: £45 (74 days, 100.0%)

Price range: £45 - £45

Price levels: 1 different prices over 74 days

Description

Corporate Communication: Concepts and Practice―a comprehensive and engaging textbook―helps in understanding the underlying concepts and real-life strategies of communication in modern-day corporate set-ups. One of the youngest management disciplines, corporate communication is used by companies to position themselves to the outside world in a highly competitive business environment and to build a “sense of being,” on the one hand, and creating a feeling of pride in being associated with the company for various stakeholders, especially the employees and investors. Some of the functions of corporate communication include identifying and segmenting stakeholders, articulating brand positioning, selecting appropriate channels of internal and external communication, and managing crises, conflicts, and reputations, among others. This revised edition offers a fresh perspective into all basic and critical aspects of corporate communication and incorporates the latest changes in governmental policies and industry trends to aid students adapt to the contemporary business environment and become industry-ready. This book will be of great interest to students and researchers working in the areas of corporate communication, organizational communication, journalism, mass communication, communication studies, public relations, and human resource management.

Product Specifications

Format: paperback
ASIN: 1032694718
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Release Date: 13 February 2024
Listed Since: 01 September 2023

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Corporate Communication: Concepts and Practice

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It has never been this cheap. We have no record of a lower price.

Corporate Communication: Concepts and Practice

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

The Fundamentals of Corporate Communications

Corporate Communications: Convention, Complexity and Critique

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The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership, 2nd Edition: 11 ... Association of Business Communicators)

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