£237.99

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£238 today · previous high £238 · all-time low £233

IGI Global - Corporate Communication in the Global World Book

Amazon

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£237.99 £232.89 £234.00 £235.11 £236.23 £237.34 £238.45 11 August 2026 17 August 2026 24 August 2026 30 August 2026 06 September 2026
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Price distribution over 27 days • 2 price levels

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14 days 13 days · current 0 4 7 11 14 £233 £238 Days at Price

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Most common price: £233 (14 days, 51.9%)

Price range: £233 - £238

Price levels: 2 different prices over 27 days

Description

In a rapidly changing economic sphere, companies must adapt to the demands of international markets. This book by IGI Global explores the necessity of internationalization for businesses of all sizes. As successive crises make it difficult for companies to survive on national markets alone, understanding global communication becomes a requirement for success. Small and medium-sized enterprises (SMEs) face specific challenges in this environment, where staying competitive requires a high capacity for adaptation. This text examines how organizations can navigate a globalized market and address the new challenges presented by constant economic flux. It provides insights into the evolving forms of business communication needed to thrive in a connected world.

Key Features

Explore essential strategies for internationalization to help companies reach potential customers in global markets.

Learn how businesses can adapt to the constant flux of the modern economic sphere to face new market challenges.

Understand the specific difficulties faced by SMEs when attempting to move beyond national markets for survival.

Gain insights from IGI Global regarding new forms of business communication in an ever more globalized world.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
23 April 2021
Listed Since
19 March 2021

Barcode

No barcode data available

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