£140.81

Routledge Contemporary Perspectives on Corporate Marketing

Name: Routledge Contemporary Perspectives on Corporate Marketing
Brand: Routledge
Price: 131.92 GBP
Availability: InStock

Management Science

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Description

Explore the evolving landscape of business strategy with Contemporary Perspectives on Corporate Marketing. As branding, marketing communications, and public relations gain importance in the modern era, this book addresses the need for a systematic approach to corporate marketing and communication studies. While much literature exists for individual disciplines, this work bridges the gap by examining how these fields combine to help companies manage their brands, image, and corporate identities in the 21st century. It provides a necessary framework for understanding how integrated communication strategies impact organizational success. This text is a valuable resource for students and professionals looking to understand the connection between corporate identity and market presence. By focusing on the intersection of marketing and communications, it offers a comprehensive look at how modern organizations navigate complex brand environments.

Key Features

Explores the growing scholarly and practical importance of corporate marketing and communications in the current decade.

Provides a systematic development of corporate marketing studies to help bridge gaps in existing academic literature.

Examines how branding, marketing communications, and public relations contribute to modern business growth.

Offers insights into how companies manage their brands, images, and corporate identities in the 21st century.

Part of the Routledge Interpretive Marketing Research series for academic and professional depth.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415662095
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 31 July 2013
Listed Since: 09 July 2012

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Routledge Contemporary Perspectives on Corporate Marketing

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