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Routledge Contemporary Corporate Strategy: Global Perspectives

Name: Routledge Contemporary Corporate Strategy: Global Perspectives
Brand: Routledge
Price: 137.2 GBP
Availability: InStock

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Description

Explore the evolving landscape of international business with Contemporary Corporate Strategy: Global Perspectives. As corporations enter the third millennium, they face significant cultural and mindset shifts to stay competitive in a globalized economy. This Routledge research book provides a deep look into how businesses adapt their strategies to meet dynamic market realities. This volume offers an eclectic collection of the latest research articles and empirical studies. Unlike many texts that focus on a limited set of regions, this book includes studies from various parts of the world, including Germany, Turkey, Greece, and Spain. It serves as a valuable resource for understanding how different national economies influence corporate decision-making and strategic development on a global scale.

Key Features

Includes diverse empirical studies conducted across various international markets to provide a broad research perspective.

Covers frequently neglected regions such as Germany, Turkey, Greece, and Spain to offer a more complete global view.

Analyzes the cultural and mindset shifts corporations undergo when developing modern business strategies.

Provides access to the latest research articles regarding the competitive realities of globalized national economies.

Part of the Routledge Studies in International Business and the World Economy series for academic depth.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415385954
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 21 December 2007
Listed Since: 02 February 2007

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Routledge Contemporary Corporate Strategy: Global Perspectives

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