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Routledge Contemporary Corporate Strategy: Global Perspectives - Routledge

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Description

Explore corporate strategy across the world with this comprehensive research collection from Routledge. This book gathers the latest empirical studies on how corporations are adapting their strategies to compete in globalising economies. Featuring research from diverse regions including Germany, Turkey, Greece, and Spain, it offers perspectives often underrepresented in international business literature. Ideal for business professionals, academics, and strategists seeking to understand how organisations worldwide are shifting their cultural and mindset paradigms to thrive in dynamic, highly competitive markets.

Key Features

Routledge Studies in International Business and the World Economy series book covering contemporary corporate strategy across multiple continents.

Empirical research articles examining corporate strategy development in usually neglected countries of study such as Germany, Turkey, Greece, and Spain.

Addresses cultural and mindset shift paradigms corporations are undergoing to develop strategies suited to competitive, globalising national economies.

Eclectic collection of latest research studies providing diverse international perspectives on business strategy and economic competitiveness.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
21 December 2007
Listed Since
02 February 2007

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