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£83.87

CRC Press Business Policy and Strategy: The Art of Competition

Name: Business Policy and Strategy: The Art of Competition
Brand: CRC Press
Price: 83.87 GBP
Availability: InStock

17 Tables, black and white; 26 Illustrat

International

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£84 today · previous high £84 · all-time low £67

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Description

In today's rapid-fire, global economy, insightful business policy and on-target strategy are essential for a corporation's survival. Business globalization, deregulation, mergers, acquisitions, strategic alliances, and international joint ventures-along with the new emphasis placed on shareholders-contribute to feelings of uncertainty throughout the marketplace. Add to that the constantly changing e-commerce environment and staying current with plans and procedures becomes even more crucial. By analyzing corporate functions such as marketing, production, operations, and finance, Business Policy and Strategy: The Art of Competition, Seventh Edition teaches students how to successfully formulate, implement, and evaluate corporate strategy. The textbook reviews basic and alternative strategy policies and provides students with an understanding of strategic management-how to deal with environmental change and formulate strategic alternatives. Expertly blending theory with practicality, the authors provide the tools necessary to navigate through the current highly competitive business environment. Features

Product Specifications

Brand: CRC Press
Model: 17 Tables, black and white; 26 Illustrat
Format: hardcover
ASIN: 0849383242
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 19 March 2007
Listed Since: 13 February 2007

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CRC Press Business Policy and Strategy: The Art of Competition

This is the most expensive it has ever been. Walk away.

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