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Routledge CSR, Sustainability and Public Relations Book

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Description

Explore the complex connections between public relations, corporate social responsibility, and sustainability with this Routledge publication. While PR provides tools for building organization-stakeholder relationships and ethical communication, the profession often faces challenges regarding negative perceptions and accusations of greenwashing. This book examines these contradictions and the growing demand for transparency in corporate messaging. Moving beyond traditional methods, the text advocates for a postmodern insider-activist role within public relations. This approach aims to help practitioners transform organizations into moral entities through effective sustainability communication. It is an essential resource for those studying the intersection of management science, ethics, and communication research.

Key Features

This Routledge book explores the connections between public relations, corporate social responsibility, and sustainability.

The text addresses professional challenges such as negative perceptions and accusations of greenwashing in communication.

Readers will learn about the postmodern insider-activist role that can help transform organizations into moral entities.

Part of the Routledge New Directions in PR and Communication Research series for academic and professional study.

Provides a critical look at how public relations can build stronger organization-stakeholder relationships through ethical communication.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
18 May 2015
Listed Since
08 June 2013

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