£125.00

Routledge Corporate Social Responsibility and Sustainability Book

Name: Routledge Corporate Social Responsibility and Sustainability Book
Brand: Routledge
Price: 115.77 GBP
Availability: InStock

Management Science

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Description

Public relations serves as a powerful tool for building relationships between organizations and their stakeholders. However, the profession often deals with negative perceptions and accusations of greenwashing. This book from the Routledge New Directions in PR & Communication Research series addresses these hurdles by examining the complex connections between public relations, corporate social responsibility, and sustainability. Readers will explore how these fields interact in ways that are often contradictory. The text moves beyond traditional methods to advocate for a postmodern insider-activist role. This approach helps public relations professionals transform their organizations into moral entities that manage complex challenges effectively. It is a necessary resource for those looking to navigate the intersection of ethical communication and corporate accountability in a modern business landscape.

Key Features

Examines the connection between public relations, corporate social responsibility, and sustainability to help professionals navigate modern business challenges.

Addresses common industry issues such as negative perceptions of the PR profession and the risks of greenwashing.

Provides a framework for an insider-activist role that helps transform organizations into more moral entities.

Part of the Routledge New Directions in PR & Communication Research series for academic and professional depth.

Explores the complex and sometimes contradictory relationships between stakeholders and corporate communication strategies.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 0415855918
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 18 May 2015
Listed Since: 08 June 2013

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Routledge Corporate Social Responsibility and Sustainability Book

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