£128.79

Business Science Reference CSR and Strategic Market Positioning

Name: Business Science Reference CSR and Strategic Market Positioning
Brand: Business Science Reference
Price: 128.79 GBP
Availability: InStock

Economics

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Description

Corporate decisions carry weight far beyond immediate stakeholders, impacting social, environmental, and economic landscapes. This scholarly resource examines the vital link between marketing practices and corporate social responsibility (CSR) to help organizations achieve lasting success. By understanding how strategic marketing serves as a tool to manage tensions with wider stakeholders and address public criticism, leaders can better navigate modern business challenges. This book provides a deep look into how companies can use market positioning to handle the consequences of their corporate actions. It serves as a guide for those looking to understand the relationship between organizational goals and social impact. Whether you are researching economic consequences or seeking better ways to manage stakeholder relationships, this text offers essential perspectives on driving organizational success through responsible and strategic marketing approaches.

Key Features

Explores the connection between marketing strategies and corporate social responsibility to drive organizational success.

Provides insights into how strategic marketing helps companies manage tensions with various wider stakeholders.

Examines the social, environmental, and economic consequences resulting from corporate decision-making.

Offers a scholarly resource for understanding how to fend off criticism through effective market positioning.

Analyzes different approaches to balancing business goals with broader societal impacts and responsibilities.

Product Specifications

Brand: Business Science Reference
Format: paperback
ASIN: 1522588329
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 20 July 2018
Listed Since: 27 January 2020

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Business Science Reference CSR and Strategic Market Positioning

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