Business Science Reference Corporate Social Responsibility and Strategic Market Positioning

This scholarly resource examines how corporations can balance social responsibility with strategic marketing to achieve organisational success. The book explores the critical relationship between corporate decision-making and its wider social, environmental, and economic consequences, providing frameworks for managing stakeholder relationships and addressing public criticism. It offers strategic insights into using marketing as a tool to reduce tension between companies and their communities whilst building sustainable business practices. Designed for business professionals, academics, and strategists, this comprehensive guide from IGI Global's Advances in Marketing, Customer Relationship E-services series demonstrates how corporate social responsibility can become a competitive advantage rather than merely a compliance requirement. The text bridges theory and practice, offering actionable approaches for organisations seeking to improve their market positioning through responsible business conduct.