£44.71

Sage Publications Corporate Communication: A Guide to Theory and Practice

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£46.51 £42.62 £43.47 £44.32 £45.16 £46.01 £46.86 25 April 2026 06 May 2026 18 May 2026 30 May 2026 11 June 2026

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Description

This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators. The text has been updated to include: • changes to the workplace in light of the Covid-19 pandemic and the impact of hybrid working on employee communication • the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the ‘metaverse’ and alongside consideration of popular newer social media • the increasing focus on sustainability; societal impact, purpose and corporate social responsibility; and the importance of social justice and inclusion within organizations and how these relate to organizational communication Updated case studies include Starbucks, Amazon, Microsoft and British Airways. This textbook is essential reading for communication courses including: corporate communication; organizational communication; management communication; strategic communication; and public relations. Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.

Key Features

Comunicación corporativa: guía teórica y práctica

Tipo de producto: Libro Abis

Brand: Language: English

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
25 October 2023
Listed Since
02 May 2023

Barcode

No barcode data available

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