Sage Corporate Communications: Convention, Complexity and Critique - Image 1

£134.00

Sage Publications Sage Corporate Communications: Convention, Complexity and Critique

Name: Sage Corporate Communications: Convention, Complexity and Critique
Brand: Sage Publications
Price: 134.0 GBP
Availability: InStock

Brands & Corporate Identity

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Description

Explore the fundamental theories and practices of organizational communication with this academic text from Sage Publications. This book examines how organizations function as coherent bodies through communication and challenges the idea that companies can act as perfectly unified entities. By drawing on various disciplines and the metaphor of the body, the authors provide a deep look into the underlying assumptions that drive modern corporate communication practices. Readers will find answers to essential questions regarding the origins of the field and the ethical challenges faced when attempting to achieve true corporate unity. This text is designed for those looking to understand the complexities of how organizations communicate and the practical implications of these theories in real-world management settings.

Key Features

Used book in good condition, making it a practical choice for students and professionals looking for quality academic resources.

Provides a deep examination of the central ideas and origins of the corporate communications field.

Challenges idealized notions of organizational unity to offer a more realistic view of communication practices.

Addresses the organizational and ethical challenges involved in attempting to create unified corporate identities.

Uses a variety of theories and disciplines to provide a multi-dimensional perspective on management communication.

Product Specifications

Brand: Sage Publications
Format: hardcover
ASIN: 1412931029
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 28 February 2008
Listed Since: 25 July 2007

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Sage Publications Sage Corporate Communications: Convention, Complexity and Critique

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