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£110 today · usual range £78–£111 · best ever £78

Routledge Essentials of Corporate Communication Book

Amazon

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£111.36 £74.73 £82.72 £90.71 £98.71 £106.70 £114.69 28 July 2026 01 August 2026 06 August 2026 10 August 2026 15 August 2026
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Price range: £78 - £111

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Description

Master the principles of reputation management with Essentials of Corporate Communication by Routledge. This engaging book helps readers understand and apply theoretical notions regarding identity, identification, reputation, and corporate branding. It demonstrates how effective communication with key audiences relies on a combination of internal and external communication strategies. Written by leading experts in the field, this text serves as a research-based tool box for students and professionals. It provides the necessary framework to implement practical communication strategies and build a positive corporate reputation. This resource is designed to bridge the gap between theory and application in the evolving landscape of public relations and business communication.

Key Features

This Routledge publication provides a research-based tool box for students to master corporate communication practices.

Learn to apply theoretical notions of identity, identification, reputation, and corporate branding to real-world scenarios.

The text illustrates how internal and external communication efforts work together to reach key audiences.

Expert authors provide practical guidance for managing a company's reputation through effective communication strategies.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
27 February 2007
Listed Since
08 January 2007

Barcode

No barcode data available

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