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Wiley The Handbook of Communication and Corporate Reputation (Handbooks in Communication and Media)

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Description

With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation

Product Specifications

Brand
Wiley
Format
paperback
Domain
Amazon UK
Release Date
12 June 2015
Listed Since
07 December 2014

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