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£38.65

MACMILLAN Strategic Reputation Risk Management

Name: Strategic Reputation Risk Management
Brand: MACMILLAN
Price: 38.65 GBP
Availability: InStock

Public Relations

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Description

Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent. It provides practical models and checklists designed to plan reputation management and risk communication strategies.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 1349432520
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Release Date: 01 January 2003
Listed Since: 27 May 2016

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MACMILLAN Strategic Reputation Risk Management

This is the most expensive it has ever been. Walk away.

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