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PEARSON EDUCATION Corporate Reputation, Brand and Communication: Brand and Communication

Name: Corporate Reputation, Brand and Communication: Brand and Communication
Brand: PEARSON EDUCATION
Price: 65.99 GBP
Availability: InStock

Communication & Presentation

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Description

Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation. In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers. Just ask BP, Toyota or Tiger Woods.

Product Specifications

Brand: PEARSON EDUCATION
Format: paperback
ASIN: 0273727591
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Communication & Presentation
Domain: Amazon UK
Release Date: 09 February 2012
Listed Since: 13 July 2011

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PEARSON EDUCATION Corporate Reputation, Brand and Communication: Brand and Communication

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PEARSON EDUCATION Corporate Reputation, Brand and Communication: Brand and Communication

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