£60.71

PEARSON EDUCATION Corporate Reputation, Brand and Communication: Brand and Communication

Name: Corporate Reputation, Brand and Communication: Brand and Communication
Brand: PEARSON EDUCATION
Price: 60.71 GBP
Availability: InStock

Communication & Presentation

Price History & Forecast

Last 2 days • 2 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 2 days • 1 price levels

Days at Price

Price Analysis

Most common price: £61 (2 days, 100.0%)

Price range: £61 - £61

Price levels: 1 different prices over 2 days

Description

Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation. In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers. Just ask BP, Toyota or Tiger Woods.

Product Specifications

Brand: PEARSON EDUCATION
Format: paperback
ASIN: 0273727591
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Communication & Presentation
Domain: Amazon UK
Release Date: 09 February 2012
Listed Since: 13 July 2011

Barcode

No barcode data available

PEARSON EDUCATION Corporate Reputation, Brand and Communication: Brand and Communication

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Facets of Corporate Identity, Communication and Reputation

Reputation Management: The Key to Successful Public Relations and Corporate Communication

Corporate Reputation and Competitiveness

Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management

A Handbook of Corporate Communication and Public Relations

The Handbook of Communication and Corporate Reputation (Handbooks in Communication and Media)

Corporate Reputations, Branding and People Management: A Strategic Approach to HR (Advanced HR Practitioner)

A Handbook of Corporate Communication and Public Relations

Corporate Communication: A Marketing Viewpoint

Routledge Building Corporate Identity, Image and Reputation

Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate Level Marketing

Crisis, Issues and Reputation Management: A Handbook for PR and Communications Professionals (PR In Practice)

Corporate Reputation: Critical Perspectives on Business and Management

A Short Guide to Reputation Risk (Short Guides to Business Risk)

Reputational Risk: How to Manage for Value Creation (MB Finance)

Managing Public Relations and Brand Image through Social Media (Advances in Marketing, Customer Relationship Management, and E-Services)

Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, Marketing and Communications in the 21st Century (Routledge Interpretive Marketing Research)

Routledge Contemporary Perspectives on Corporate Marketing

Strategic Corporate Communication in the Digital Age

Public Relations: A Managerial Perspective

Managing Corporate Reputation and Risk: Developing a Strategic Approach to Corporate Integrity Using Knowledge Management

Managing Business & Professional Communication

Planning the Corporate Reputation (RLE Marketing) (Routledge Library Editions: Marketing)

Managing Corporate Social Responsibility: A Communication Approach