£77.66

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£78 today · all-time low £78 (Jul 2026) · usually the usual

Routledge Reputation Management - PR and Communication Guide

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Description

Reputation Management by Routledge serves as an established how-to guide for students, professionals, CEOs, and business leaders. This fourth edition provides updated insights for the digital age, including new social media management techniques and perspectives on managing reputation within a globalized environment. The text is built on a foundation of ethics and is organized into clear corporate communication units. Readers can explore specific areas such as media relations, issues management, crisis communication, and organizational communication. It also covers government relations and investor relations. Each chapter provides depth through real-world applications, making it a practical resource for anyone looking to master public relations and corporate communication strategies.

Key Features

This fourth edition includes updated social media management techniques designed for the evolving digital media age.

The content provides new perspectives on reputation management specifically tailored for an era of globalization.

The book is organized into practical corporate communication units including media relations and issues management.

Readers can study specialized topics such as crisis communication, organizational communication, and government relations.

Each chapter provides detailed information through real-world applications for students and business leaders.

The guide is structured around ethical principles to help professionals manage investor relations and corporate identity.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
17 July 2020
Listed Since
24 February 2020

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