£133.40

Routledge Strategic Reputation Management - Hardcover Book

Name: Routledge Strategic Reputation Management - Hardcover Book
Brand: Routledge
Price: 133.4 GBP
Availability: InStock

Economics

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Description

Strategic Reputation Management: Towards A Company of Good offers a deep look into how organizations build and maintain their standing through reputation management and specific reputation strategies. Written by authors Pekka Aula and Saku Mantere, this book provides a contemporary model designed to help organizations and stakeholders navigate the business environment. By treating the business landscape as a communicative field of symbols and meanings, this text helps readers understand how a company is built or destroyed in the eyes of the public. It moves beyond simple public relations to look at how reputation functions as a core part of organizational goodness. This book is a valuable resource for those studying business, economics, and communication, providing a framework to analyze and manage how an organization is perceived by its stakeholders.

Key Features

Introduces a contemporary model of strategic reputation management for modern business environments.

Explains the eight generic reputation strategies used to organize different stakeholder relationships.

Analyzes the business environment as a communicative field of symbols and meanings.

Helps organizations understand the processes that can build or destroy a company reputation.

Provides a framework for stakeholders to evaluate how organizations achieve goodness through strategy.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0805864253
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 24 April 2008
Listed Since: 20 November 2007

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Routledge Strategic Reputation Management - Hardcover Book

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