Corporate Reputation and Competitiveness - Image 1

Price loading...

Routledge Corporate Reputation and Competitiveness

Name: Corporate Reputation and Competitiveness
Brand: Routledge

Business & Economic History

Price History & Forecast

No Price Data Available

Price history will appear here once data is collected from Amazon.

Price Distribution

No price data available for histogram

Description

This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a way of overseeing long-term organizational strategy. It presents a new approach to managing reputation, one that relies on surveying customers and employees on their view of the corporate character and in harmonizing the values of both. This approach has been trialled in a number of organizations and here the authors demonstrate how improving reputation, merely by learning more about what a company is already doing, is worth some five per cent sales growth. The book is a vital, up to date resource for specialists in corporate communication, public relations, marketing, HRM, and business strategy as well as for all senior management. Highly illustrated with over eighty diagrams and tables, it includes up to the minute illustrative case studies and interviews with leading authorities in the field.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 041528743X
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 03 October 2002
Listed Since: 09 February 2007

Barcode

No barcode data available

Routledge Corporate Reputation and Competitiveness

Price History & Forecast

No Price Data Available

Price Distribution

Description

Product Specifications

Barcode

Similar Products You Might Like

A Handbook of Corporate Communication and Public Relations

Facets of Corporate Identity, Communication and Reputation

Reputation Management: The Key to Successful Public Relations and Corporate Communication

A Handbook of Corporate Communication and Public Relations

Corporate Reputation: Critical Perspectives on Business and Management

Corporate Reputations, Branding and People Management: A Strategic Approach to HR (Advanced HR Practitioner)

Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate Level Marketing

Routledge Building Corporate Identity, Image and Reputation

Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management

Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, Marketing and Communications in the 21st Century (Routledge Interpretive Marketing Research)

Routledge Contemporary Perspectives on Corporate Marketing

Corporate Branding: Areas, arenas and approaches

Planning the Corporate Reputation (RLE Marketing) (Routledge Library Editions: Marketing)

A Short Guide to Reputation Risk (Short Guides to Business Risk)

Corporate Reputation, Brand and Communication: Brand and Communication

Corporate Social Responsibility (Critical Perspectives on Business and Management)

Managing Corporate Reputation and Risk: Developing a Strategic Approach to Corporate Integrity Using Knowledge Management

Corporate Communication: A Marketing Viewpoint

Global Technology and Corporate Crisis: Strategies, Planning and Communication in the Information Age

Routledge Political Reputation Management: The Strategy Myth

Routledge Organizational Reputation in the Public Sector Book

Corporate Reputation and the News Media: Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets (Routledge Communication Series)

Routledge Managing Communications in a Crisis - Business Book

The Fundamentals of Corporate Communications