£120.15

Routledge Corporate Reputation - Managing Risks and Threats

Name: Routledge Corporate Reputation - Managing Risks and Threats
Brand: Routledge
Price: 119.22 GBP
Availability: InStock

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Description

In an era of constant media scrutiny and global internet coverage, a company's reputation can be damaged in an instant. This book by Routledge explores the psychological and behavioural aspects of risk to help organizations navigate these challenges. Failing to address reputation threats can lead to severe consequences, as companies often face financial losses from damaged reputations that are nearly ten times higher than any legal fines imposed. With the investment community valuing intangible assets at up to 50 percent of a company's total value, understanding corporate reputation is a business necessity. This text focuses on the importance of recognizing potential threats and anticipating risks before they escalate. It provides a framework for managing the opportunities and threats that define modern corporate standing in a digital world.

Key Features

Examines the psychological and behavioural aspects of risk management to help leaders understand how reputation is formed and lost.

Analyzes the financial impact of reputation damage, noting that losses often exceed legal fines by ten times.

Addresses the impact of global internet coverage and increased media scrutiny on modern corporate standing.

Explores the importance of intangible assets, which the investment community values at up to 50 percent of company worth.

Provides insights into recognizing potential threats and anticipating risks to protect organizational value.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0566092050
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 28 April 2011
Listed Since: 27 January 2011

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Routledge Corporate Reputation - Managing Risks and Threats

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