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PEARSON EDUCATION Pearson Reputational Risk Management for Value Creation Book

Amazon

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Description

Protect your company's most valuable assets with Reputational Risk: How to Manage for Value Creation. As noted in Goldman Sachs' Business Principles, reputation is one of the hardest assets to restore once diminished. This book addresses the central concerns raised by the Turnbull Report on corporate governance, helping professionals navigate the high costs associated with losing stakeholder trust. Learn how brand equity functions and why managing reputation is essential for maintaining value. This text provides insights into the risks faced by large, high-profile, and established companies when they fail to maintain the trust of key stakeholder groups. It is an essential resource for those working in professional finance and insurance sectors who need to understand the impact of reputation on business stability.

Key Features

This book from Pearson Education explores how to manage reputation to protect company value and brand equity.

The text examines the principles of corporate governance following the findings of the Turnbull Report.

Learn why reputation is a difficult asset to restore once it has been diminished according to business principles.

Understand the high costs established companies face when they lose the trust of specific stakeholder groups.

This professional finance resource covers the relationship between reputation, capital, and people.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
23 October 2003
Listed Since
22 December 2006

Barcode

No barcode data available

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