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Routledge Planning the Corporate Reputation (RLE Marketing) (Routledge Library Editions: Marketing)

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Description

This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
22 August 2014
Listed Since
25 January 2014

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