£81.09

Kogan Page Strategic Reputation Management: Identify Strengths, Manage Performance and Protect Your Brand

Name: Strategic Reputation Management: Identify Strengths, Manage Performance and Protect Your Brand
Brand: Kogan Page
Price: 81.09 GBP
Availability: InStock

Public Relations

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Description

In today's hyper-connected world, reputation is everything. This book explores the role of reputation management within your organization, providing the latest insights and strategies to help you navigate it. Strategic Reputation Management is a practical guide that equips PR and communication professionals with the tools they need to navigate the complexities of reputation management effectively. With a wealth of practical tips and strategies, readers will gain the knowledge and expertise needed to enhance or build their organization's reputation. Using real-world examples and expert interviews, this book will look at reputation management both before, during and after a crisis. It will consider how to establish a positive reputation, to maintain it when under pressure and to turn a bad reputation around after problems have occurred. It will also include top tips, checklists and outline a new framework for reputation management. Strategic Reputation Management is a must-read for anyone seeking to understand, manage and master the intricate world of reputation management.

Product Specifications

Brand: Kogan Page
Format: hardcover
ASIN: 1398617318
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Release Date: 03 November 2024
Listed Since: 20 December 2023

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Kogan Page Strategic Reputation Management: Identify Strengths, Manage Performance and Protect Your Brand

New to our records — first sighting 24 days ago. We'll learn its rhythm.

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