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Kogan Page Strategic Reputation Management: Identify Strengths, Manage Performance and Protect Your Brand

Amazon

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Description
In today's hyper-connected world, reputation is everything. This book explores the role of reputation management within your organization, providing the latest insights and strategies to help you navigate it. Strategic Reputation Management is a practical guide that equips PR and communication professionals with the tools they need to navigate the complexities of reputation management effectively. With a wealth of practical tips and strategies, readers will gain the knowledge and expertise needed to enhance or build their organization's reputation. Using real-world examples and expert interviews, this book will look at reputation management both before, during and after a crisis. It will consider how to establish a positive reputation, to maintain it when under pressure and to turn a bad reputation around after problems have occurred. It will also include top tips, checklists and outline a new framework for reputation management. Strategic Reputation Management is a must-read for anyone seeking to understand, manage and master the intricate world of reputation management.

Product Specifications
Brand
Kogan Page
Format
hardcover
ASIN
1398617318
Category
Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain
Amazon UK
Release Date
03 November 2024
Listed Since
20 December 2023

Barcode

No barcode data available

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