£125.00

Routledge The Marketing Environment Volume 15 - Marketing Book

Name: Routledge The Marketing Environment Volume 15 - Marketing Book
Brand: Routledge
Price: 125.0 GBP
Availability: InStock

Call Centre Management

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Description

The Marketing Environment (RLE Marketing): Volume 15 provides a deep look into the spatial patterns and processes that define modern marketing. Published by Routledge, this work serves as a fundamental basis for marketing geography, making it an essential resource for professionals and students alike. This book is designed for those focused on market research, comparative and international marketing, and the study of economic geography. It examines how development conflicts occur within marketing systems and how these systems evolve through the resolution of such conflicts. By studying the major sectors and institutions that make up the marketing system, readers gain a better understanding of how change is realized in a global context. Whether you are analyzing market structures or studying the evolution of economic systems, this volume offers a comprehensive perspective on the forces shaping the marketing landscape. It is a necessary addition to any library focused on business management and economic geography.

Key Features

Provides a fundamental basis for marketing geography, supporting research in international and comparative marketing fields.

Examines spatial patterns and processes within marketing systems to help readers understand market movements.

Analyzes development conflicts and how the resolution of these issues drives evolution in marketing systems.

Offers a detailed study of the major sectors and institutions that function within the marketing system.

Supports advanced study in market research and economic geography through comprehensive academic content.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138792349
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 16 September 2014
Listed Since: 01 February 2014

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Routledge The Marketing Environment Volume 15 - Marketing Book

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