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Routledge Marketplace Lifestyles in an Age of Social Media: Theory and Methods

Amazon

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£150.03 £135.49 £138.66 £141.83 £145.01 £148.18 £151.35 26 July 2026 31 July 2026 05 August 2026 10 August 2026 15 August 2026
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Description

This book approaches the concept of lifestyle from a contemporary scholarly perspective, and subjects it to rigorous theoretical and conceptual standards from an integrated, applied psychological point of view. Marketplace Lifestyles in an Age of Social Media is exceptionally current, demonstrating how recent trends and developments in social media reflect the importance of lifestyle research in marketing. Numerous examples, illustrations, and comprehensive references are provided, making this volume the best single resource for scholars, students, and marketing experts in this important area of marketing theory and practice.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
20 April 2017
Listed Since
04 January 2017

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