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Sage Publishing Social Media Marketing - 5th Edition Textbook
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Description
Key Features
This fifth edition from Sage Publishing is thoroughly updated to reflect the most recent developments in social media marketing research and practice.
The textbook includes new case studies featuring well-known brands like Apple, Cadbury, LUSH Cosmetics, and Zoom to illustrate practical application.
Written by marketing professor Tracy L. Tuten, this resource provides essential topics and concepts for both students and professionals.
This award-winning text serves as a complete guide for anyone seeking career success in the social media marketing industry.
Product Specifications
- Brand
- Sage Publishing
- Format
- paperback
- ASIN
- 1529623812
- Domain
- Amazon UK
- Release Date
- 27 December 2023
- Listed Since
- 07 June 2023
Barcode
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