£64.54

Kogan Page Understanding Social Media: How to Create a Plan for Your Business that Works

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£65 today · usual range £57–£69 · best ever £57

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£69.40 £55.55 £58.57 £61.59 £64.62 £67.64 £70.66 10 March 2026 19 March 2026 29 March 2026 08 April 2026 18 April 2026

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Description

Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to social media platforms. Illustrated throughout with case studies from both successful and failed campaigns,Understanding Social Mediademocratizes knowledge of social media and promotes best practice, answering questions such as 'How do you create a compelling social media campaign?', 'How do you build and engage with an audience?' and 'Where is the line between online PR and social media drawn?' It is the most comprehensive and practical reference guide to social media available.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
03 March 2016
Listed Since
22 April 2016

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